Thursday, October 7, 2010

Guideline On The Creation Of Unique And Quality Domain Names

If you want to venture into an online business which most people are getting into these days, you need to create the best domain name. When you talk about the best, it must be unique, easy to remember or short enough that it would be a whole lot easier for the people to type in to the URL bar. Thinking of possible names can give you a headache like you are being hit with a stun pen. Follow through this easy guideline to get quality names for your website that will be both remembered and patronized by a great number of people.

The first thing that you have to do is create a list of the possible ideas of names that you have in mind. Create as many as you can. Once you have poured out all your ideas, you can now filter them down to those that really fit your criteria or the content which you would write on your pages. If for instance, you are talking about the best stun guns or self-defense devices, then you have to think of a name that will relate to your content. You must also make sure that you choose the ones which will not exceed 20 characters.

Once you have filtered your list to a few numbers, you can now search whether it is available on the internet or not by visiting domain name registrar websites. They conduct a wide and general search for the name that you have keyed in and it will determine its availability. These sites are companies that are certified by the Internet Corporation for Assigned Names and Numbers to register names for domains on the internet. This simply means that you will get reliable information from them when you submit a name for your site.

Once you have chosen a registrar site, you can now type in on the space the domain which you chose. Then click on the generic top-level domain in the Domain Name System like what you would commonly see either as.com,.net or.info. Once you have completed all the necessary information, you can now click on the search button. The site will provide to you any matches with domain names or those which are close to what you have typed in. You will be able to see whether it is already available or not.

Your next and last move in the creation of domain name is to compare the prices that are provided by the website based on the kind of top-level domain. It will provide you with a list and you will have to choose which sounds good to you and which you think has a reasonable price. After you have chosen the name, you can now complete the registration by paying the corresponding price according to what is required by the site. This will already provide you with your own certified domain that you can use for your online business.

This is a simple guide that you can follow if you are starting to create your own domain name that will be the phrase used when someone wants to visit your website. It must be unique and you must be able to register it online so that you can already have a good start of your business.

Thursday, September 23, 2010

Colombian New Domain Suffix - 'A New Great Dimension For Money Making'


Hear this first! The newly issued Colombian extension is now in used as the alternate global commercial extension. The.CO extension is a reality for domain flippers, who needs to make physical cash in their online virtual market.

It is no longer a hear say or rumor that the Colombian extension has gone far beyond the Colombian borders. Besides the original purpose for this super suffix country code for Colombia, which is the original purpose for the approval of the extension by the Internet Corporation for Assigned Names and Numbers (ICANN), besides being a country code; it is also in use for Corporate Companies and now also in the third use, as the alternate suffix for commerce, further more; it is a typo of the.COM.

Though! Domain business is highly speculative. But when seen good gems, one should vividly know. Now tell me; if it is not truly a good means for money making; as it is very glaring, for this new extension to soon override the most popular suffix for commerce.

It is factual! That money can not just fall into your bank account. If you are a domain flipper and need raw cash, this is the high time for any one to pick the highly relevant money making keywords and some corporate keywords.

Make sure those picked into your portfolio, are those keywords that can converts well, convert in terms of the advertisers' bidding; just pick as much as you can, and park them for cash making, before the needed hands coming to ask for the purchase.

This was what happened in the eighties when it the.COM extension was the only available extension in the market. And now, this is another extension in four ways immeasurable services. I believe that by the time, the buyer arrives, you may not even no longer have interest on flipping your domain any more, as you should be making more consistent cash on daily bases.

There are still much many one word keywords with lots of natural traffic in the Colombian extension market now, lying there, waiting for some one to pick them and turn them to raw cash. Do not say you are not informed.

You can park your domain with Google ad sense because; their program is more suitable for parking, especially for the keywords that are commercially oriented. All you need to do is just open a special email account for parking purpose and register for the ad sense, which is free for any one; having done that, just log in to your ad sense account and browse your way to the park domain phase.

There are five phases for money making there, but just scroll down, and set up your commercially oriented domain; you can set up to 100 domains per each ad sense account, and optimize them for traffic flows to your parked domains; to get clicks for you, so you can have your own shares of the money coming from the clicks.

However, domain with trademark should be avoided, find some tools to help you determine if your domain is trademark free, before the actual purchase. Good luck.

Tuesday, August 31, 2010

Choosing Domain Names - A Hot Guide

If you want to start a website for your business, choosing a domain is a very critical step. A good domain name can have a positive effect on your website traffic and on the ability of your business to become a brand.

The best domains have a sticky factor, in that they are easy to remember. So if you are looking to choose one for your business, here is what you could do first:

1. Tell a group of family and friends you can trust the domain you are thinking about registering. Then change the topic of the discussion. After a hour later, ask them to repeat the domain you told them.

If they remember it, you might be onto a good name.

Do this exercise with different groups of people, changing the name if possible.

2. Avoid hypens and numbers. These makes it harder for a domain to be remembered. A possible exception is the numbers "360" or "365" at the end of a short name.

So for example, there is an internet radio station called Live365 dotcom. The name is short, easy to remember despite the number of the end. As matter of fact, the number ties in with the theme of the site.

3. Keep the name short but avoid abbreviations. When choosing a domain name, it is just hard to remember long names. Plus, less names as less visually appealing.

The exception is if the long name is a keyword that people are searching for a lot on the net. So if people are searching for "distance learning degrees" - distancelearningdegrees dotcom would be a good name - despite the length.

Abbreviations in domains mean little to people and the search engines unless that abbreviation is well accepted such as "UK" or "USA."

4. Location in a name can be good. If you operate a pizza shop in Kingston, Jamaica, then having a domain such as KingstonPizza dotcom - would be a good choice. Having the city or state is a great way to boost your local search rank.

5. Avoid registering trademark names. When choosing a domain name - I see a couple people making this mistake. And worse, they try to sell the name to other people.

Using a name that is trademarked is nothing but legal trouble. Bottom line - don't do it.

To find out if the a name you plan on registering is trademarked or not, search the TESS ( Trademark Electronic Search System ) database.

6. Buy domains. If a suitable name is not available-free to register, consider buying a domain from a reputable broker or aftermarket platform. These services often list some excellent names that are not available anywhere else.

Wednesday, June 23, 2010

A Business With a Domain Name - The Real Investment

These days it is possible to purchase almost any product or service online. The growth of technology has permitted both businesses and consumers to expand their horizons, with products being available online and in physical locations. For those with computer savvy, the advent of Internet business and the supplemental websites of physical businesses have made it easier than ever to make sales. Because the Internet is so important to a company's profitability, it is important to consider all options in selecting a good domain name for a website.

Obviously, the most important thing is the user's ease in finding the website. Consequently, this important aim should never be neglected when picking a domain name. A site that can't be found easily won't attract as many visitors or produce as many sales. For this very reason, much thought and consideration should go into the selection of a domain name. It can mean the difference between success and failure for your business.

It is perfect at many levels to have a domain name exactly the same as the name of the firm. First of all, the site will be easily remembered by potential visitors. This also permits the average person to be able to figure out the name of the website and find it right away without having to use a search engine. It is correct to say that it may not be an easy matter to find a domain name that has not yet been spoken for. You may decide on the perfect name for your website only to find that other businesses have already snagged that name along with all its possible adaptations.

When that happens, the best alternative is to pick keywords which are related to the business and its goal. Search engines work by means of keywords. Selection of rich keywords can help position a business correctly so that when a potential customer enters that keyword into a search engine, the business will be among the top results. Something else that can be done is to register several keyword-associated names and redirect them to the actual website in an effort to maximize traffic.

The inclusion of special characters in domain names has triggered some disagreements on their usage. In reality, there is no best recommendation for including or not including them in the company's domain name. If the business name is already being used by some other domain name, possibly just inserting a hyphen might solve the problem. There is no hard and fast answer to the question. Regardless of your decision, it's important that your domain name be kept as simple and easily remembered as it can be, whether using special characters or not. The biggest drawback involved in utilizing special characters in a domain name is that the potential visitors may forget the special characters and wind up visiting the wrong website. If feasible, this can be controlled to a certain degree by getting both variations of the domain name registered; one incorporating the special character(s), and the other leaving them out. Passing out business cards featuring the web address prominently displayed, making certain that Web users are aware of the special characters and where they're placed, will help prevent potential business from being lost.

Wednesday, December 30, 2009

Accepting Credit Cards on Your Website

Are you thinking of selling things on the web? If so, you will probably also be considering some way in which you can accept credit cards on your site.
Why Do It?

Credit card payments allow you to take advantage of the following types of customers:

1. Impulse buyers. After reading your advertisements and hype on your site, buyers would be all fired up about your product. If they have a means of making a purchase immediately, you've secured that sale. If you only allow cheque payments, the additional time it takes for them to get their cheque book and mail out the cheque may be a deterrence. They may also have second thoughts later.
2. International customers. Credit card payment is a tremendous convenience if your customers are overseas. It automatically takes care of the problems of currency differences as well as the time it takes for a cheque to travel to the vendor. You will lose a large number of overseas customers if cheque payment is the only way you can accept payment.

Methods of Accepting Credit Card Payments

There are actually two ways in which you can accept credit cards on your site.

1. Using Your Own Merchant Account. To do this, you will need a bank that will allow you to open a merchant account. Requirements for this will vary from country to country, and you should check with your local banks for more information on this.
2. Through a Third Party Merchant. There are numerous companies around that are willing to accept credit cards payments on your behalf in exchange for various fees and percentages. These are also known as "payment gateways".

Which Method Should You Use?

The initial costs of opening your own merchant account is usually higher than when you use a third party merchant. Indeed, some third party merchants have no setup fee at all.

However, the transaction fee (which is what you pay the bank or third party merchant for each sale) is much higher when you use a third party as compared to when using your own merchant account.

A third party merchant is usually convenient to use when you don't know if you can actually make much out of your product or service. If you just want to test the water to see how things are, this is usually a good way to start. It is also convenient in that the merchant takes care of everything for you. You just get a cheque at the end of each payment period (if you have earned enough) and concentrate on your products, services and customers.

Having your own merchant account accords your business with a certain amount of professionalism. And, as mentioned earlier, your transaction costs are usually much lower. However you have to be careful to minimize your credit card risks since you'll be processing the credit card payments yourself. This is not to say that there are no risks attendant in using a third party merchant.

Monday, December 14, 2009

What To Do When All The Good Domain Names Are Taken


Decent available domain names are becoming harder to find these days. Nearly 25 million ".com" names have been registered, and over 23 thousand are purchased every day. It also means that you're more likely to win the grand prize lottery then find a great domain name.
Owning a domain name that helps to successfully "magnetize" a flood of incoming traffic is like gold to any online business. But the increasing scarcity of domain names that are simple to remember, short and suggestive have turned them into red hot commodities.

Just take a look at some of the recent domain name acquisitions:

· business.com sold for $7.5 million
· asseenontv.com sold for $5 million
· altavista.com sold for $3.3 million
· loans.com sold for $3 million
· autos.com sold for $2.2 million
· wallstreet.com sold for $1.03 million
· forsalebyowner.com sold for $835,000
· drugs.com sold for $825,000
· cinema.com sold for $700,000
· art.com sold for $450,000
· engineering.org sold for $199,000
· fruits.com sold for $160,000
· perfect.com sold for $94,000

However, while some of these domain names may have been sold for millions, corporate buyers backed by large bank accounts are not alone in the domain name game. Even entrepreneurs are making a great living in purchasing and selling their own domains.

Not a day goes by, that a domain name sells for as less as $100 or as much as $1 million on public auction sites. For example, eBay.com recently featured actual bids for as little as $500 for "golegs.com" to as much as $20,000 for "arlington.com" -- and thousands more drifting anywhere in between.

Some people seem to know where to get these "nuggets of gold." In fact, a small handful know about an untapped goldmine that lies discreetly tucked away in the dark corners of the vast Internet. And the awareness of this source has helped these "lucky" individuals earn either outrageous fortunes or monstrous levels of traffic for their website.

The goldmine to which I'm referring is the pool of recently expired domain names. While only a few knows it exists, regardless it is expanding with every passing day. There are literally tens of thousands of unclaimed, non-renewed and expired domain names that become available on a daily basis.

An expired domain name is one that was registered previously but was not paid for in time for the renewal date, thus returning it to the listing of available domains. There are many probable reasons for non-renewal (e.g., forgetful owner, no more interest in site, no longer in business, no longer active or didn't pay for whatever reason).

However, you may be asking, "Sure, but I'm never going to find good domain names before some other person snatches them up." For a long time, being "lucky" also meant being alert for the numerous domains that become available, and being quick in registering them before anyone else does.

New tools are becoming available, making the process of searching, finding and registering great domain names much easier. In fact, some of them assist you to become aware of the near expiring domains, giving you an advantage over your competitors that permits you to grab names seconds after they've been dropped.

Nevertheless, a compelling domain name can help an online business become more visible, credible and accessible. And it will help someone earn a rather large fortune. While in the past, finding one was very prohibitive, with the help of tools that are now at your disposal, you now can be a part of the gold rush, too.

Saturday, November 28, 2009

Develop a Domain Name


Developing a URL for a corporate site is fairly simple, as they follow the name of the company or brand.

However, if you need to short list URLs for a microsite, a forum or video site, it is easier to start with a framework. Instead of pulling URLs randomly from thin air, a framework allows you to evaluate and compare URLs objectively.

Step 1. Keywords

Start by generating keywords based on what visitors are key searching. It stands to reason that a domain containing important keywords or values that users are looking for, will aid SEO in the long term.

AdWords keyword tool is a good application to pull together a keyword list, and suggest related words which can be added to expand the base. Keywords are ranked by search volume, so it is easy to list them according to importance.

Step 2. Group words into territories

It is likely the list derived in step 1 may be small, and not very diverse in terms of groups, or what we call territories.

To generate more words and territories, a new tool is required, one which can think wider and more laterally than our minds or AdWords. An online thesaurus is the perfect tool for the job.

A useful example is OneLook Reverse Dictionary. OneLook provides synonyms and throws back antonyms, leading to new territories of thinking. It takes the exploration of URL domains into places conventional linear thinking would not.

Plug each keyword generated from step 1 into the website, and tables of new keywords will display. Choose and key new words back into the engine, and pretty quickly the volume of potential keywords will multiply tenfold.

Begin grouping keywords into territories or value propositions, according to their meaning.

Step 3. Shortlist territories

Examine each territory objectively, and check if the value proposition will resonate with the audience.

Test this by writing a one sentence elevator pitch to explain each URL. If the territory sounds off-brief, discard the territory and focus on others instead.

It is important to work objectively - just because a URL sounds catchy, doesn't make the territory strategically suitable. Think about where the website will be when it first launches, and how it might be redefined in two years time, and evaluate which territories remain most relevant.

Create a control list - this is a territory of basic keywords like the company name, that can be mashed against keywords from other territories.

Try many different combinations. Importantly, do not judge the names created - record every single combination, no matter how absurd the result. URLs can be evaluated collectively later.

Step 4. Shortlist URLs

Shortlist URLs in a table, and group them by territory. Assess their potential by checking their availability, and how the value position could influence the content direction. Incidentally, some domain registration sites offer tools to suggest similar URLs that are available for purchase.

Check their availability using who.is. There are other derivatives of who.is available for other markets like Asia, if country specific domains are required. These may include such domains as.asia,.sg or.com.sg.

List URLs which are available, and not available, to fully demonstrate the range of possibilities and assess the potential competitive threat from purchased URLs.

If the URL is parked, you can consider purchasing the URL. Most purchases range between US$2-5k. To strike the best deal, consider engaging an intermediary to do the purchase on behalf of your firm.

Step 5. Search results pages - the acid test

Given 80% of online journeys begin with an inquiry, search result pages are the start of the brand touch point. Before users see engaging interactive video and content, they will judge the website based on a few lines of text.

How the URL reads forms first impressions, so it is important the URL tells the story it captures the value proposition. This is critical for online-only brands, where there main touch point with customers is search.

For example, how will a promotion site differentiate itself from the corporate site, when a post from both appears on the same search results page?

Check all the current digital assets the company and its competitors own, and assess how attractive the URL is when it appears in situ.
 

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