Picking the perfect domain name is very important in a crowded internet where it gets more and more difficult to get yourself noticed. Getting to the top or even into the major search engines is challenging and then there is the problem of establishing your brand. No wonder it is difficult to find that perfect domain name. So how do you?
First thing you need to ensure is that you do not contravene any trademarks. Luckily, domain names are very competitive and unless you go for a very long name you are unlikely to find a domain that is covered by a trademark. Many common names are also taken. What you must check is that you do not use a domain name that is close to another one. I once found "DisneyWorlds.com" available for example - tempting but I just contacted them. Buying this would have been a good way to get myself into a very big law suit. Buying an domain name with Realtors in it is likely to get you a very firm legal letter, as is "Easy"Something or "Monter" Something - although the ability to trademark a common word is a moot point! Best not to start your business fighting off lawyers though!
So start off by making a list of domain names that you would like to use. Make it quite a long list because good available domain names are hard to find. Use a bit of imagination and try and make the potential domain name catch and memorable.
