The Benefits of Exact Match Keyword Domain Names

An exact match keyword domain name is a web URL that is made up of terms that match perfectly to a product, service, or popular search phrase. For example, the exact match domain name for the search phrase "English Bulldogs" would be EnglishBulldogs.com.

Domain investors and web developers often call these types of domains "category killers" because they are the best available domain to represent a specific product or service category. Nearly 99.9% of all these types of domain names are already registered but they are often bought and sold on the domain resale market.

Purchasing a "category killer" domain name on the aftermarket will not come cheap. The price will largely depend on the domain's product or service category. The more competitive and commercialized categories will demand the highest price tags. Many people are willing to pay these premiums due to the inherent advantages that these keyword domains have.

The Benefits of Exact Match Keyword Domain Names

* SEO Benefits - It is a widely held belief that Google and other search engines give an exact-match bonus to websites that are created on these types of domains. If all else is equal, an exact match domain name is likely to rank higher in the search engine results than other pages for the targeted search phrase making up the domain.
* Anchor Text - The amount of backlinks and the "anchor text" of those backlinks is a huge factor in determining how high a website ranks in the search engines. As a general rule, webmasters usually link to other websites using the site's title or domain name in the link's anchor text. Exact match domains help ensure that other sites link back to you using the proper anchor text keywords that you are attempting to rank for.
* Lower Advertising Costs - The CTR (click-thru rate) for PPC (pay-per-click) advertising campaigns is much higher for exact match domain names. In the case of Google Adwords, this increases your quality score which results in higher ad placements at a lower cost-per-click. This single benefit can save pay per click advertisers thousands of dollars per year.
* Type-in Traffic - Category killer domain names receive a stream of type-in traffic commonly referred to as "direct navigation." These visitors arrive by typing a domain name directly into the browser's address bar hoping to find what they are looking for. Type-in visitors are highly targeted and convert very well compared to other forms of traffic. The shorter the exact match domain, the more likely it will have significant type-in traffic.

The domain name is a very import factor in determining whether a website succeeds or fails. Exact match domains give their owners a quality source of highly targeted traffic that converts into sales. Considering the benefits that an exact match domain provides, investing in one, at the right price, is one of the smartest business decisions a web developer can make.

How to Find a Domain Name - Secrets Revealed to Getting the Perfect Domain Name

If Shakespeare asked his famous question, "What's in a name?" about domain names, he'd get a slew of answers. Mostly, he would hear that the right domain name could make the difference between success and failure for an online business. If you're starting an online business and it's time for you to choose a domain name, the following ideas might help you get the best name for your company.

1. With over 100 million domain names already registered, you'll need to be creative to come up with a good name. But creative doesn't mean complicated-the simpler the better. Online domain name sites can tell you if a name is taken. Some offer available variations. You may be able to buy a domain name that is already registered, but that can be pricey. You can also search for names that will expire soon, if you're willing to wait for a particular name.

2. You'll be off to a good start if your domain name is the same as your website name. But this is only one successful naming strategy. If you own Mermaid's Lobster Pound, Ilovelobster.com may be as good or even better than mermaidslobsterpound.com. Just beware that if someone searches for "lobster pound" you may not be at the top of the list. Just make sure your domain name reflects your business and contains some of the same keywords.

3. You may be disappointed if you're set on a particular name and can't obtain it at a price you can afford. If your business is new, you might want to get your domain name first, then name your website.

4. If yours is a commercial site, go for a .com extension. The .com extension speaks of success, trustworthiness, and reliability. It's like a street address in an affluent neighborhood. Also, if you have a .net extension and a competitor has the same name with the more widely recognized .com extension, your customers are likely to go to the .com site and you'll lose business.

5. Consider obtaining all names that are similar to your domain name to make sure there is no confusion. If you're laceshoppe.com, for example, also register laceshop.com, laceshop.net, and laceshoppe.net.

6. Your name should be short and easy to remember. Unique, distinctive, memorable. Most of the common, one-word domain names are already taken or are very expensive, so you'll have to come up with something new, especially if you want a .com extension. Consider combining simple, positive words that reflect your business. A short phrase is an acceptable option.

7. There's nothing wrong with inventing a new word for a domain name. Just be sure it's easy to spell and remember.

All this advice boils down to three essentials: Your domain name should be easy to remember, related to your business or website name, and easy to spell. Take your time finding the right domain name. It's an important decision for your business.

Available Domain Names and Finding Available Domain Names That Matched Website Content

Available Domain Names are always changing, due to the dropping of domain names as people are giving up on the dream of making a living from their website. It's sad, but a reality that is seen far too often. The old adage of one man's trash is another man's treasure comes to mind here and rightfully fitting for sure.

Did you know that finding the perfect available domain names that match your website's content is essential to your online success.

One very often overlooked aspect of online business success is choosing the best domain name from the ever changing available domain names list. The list of available domain names is or can be your ticket to a very successful business in itself. Domain name flipping is a very lucrative business, where finding a popular domain name is found, purchased, and then sold to the highest bidder. Offering hot domain names in an auction environment is sure to raise a host of prospective buyers and the element of knowing someone will obtain the coveted available domain names makes it a serious and profitable business for sure.

So many people make the mistake of taking website ownership way too personal and choose to name it after themselves, a perfect example; joey-sports-equipment.com. While the availability for that domain name was easily obtained, it won;t get Joey the results he's hoping for. You see when he goes to have the search engines find his website and rank it highly, it just won't happen. Had he chosen, sports-equipment-by- joe.com would have been much smarter available domain name choice. You see, search engines look for domain name relevance and content match first and foremost every time. Thus, when you have people searching for sports equipment, joe is the farthest thing from their minds, and should either be dropped or at best placed last in the domain name title.

Finding available domain names is worth the time it takes to find a perfect match to your website's content, if you are really wanting to do things to greatly improve your online business success. Think of your domain name as a phone book listing, if you had a plumbing business, in the phone book you want it to be first, so you'd name your business A One Plumbing. Phone books list businesses alphabetically, whereby search engines list by content subject; Plumbing-by-A-One.com would be a better domain name choice.

The next aspect of choosing from available domain names is to always choose .com over .net unless .com is not available. People are basically programed to think .com as the domain name suffix and you want it easy for people to remember. Even if you have to add something a bit different in the title in order to get a .com domain name, do it, it'll pay off in the long run.