If Shakespeare asked his famous question, "What's in a name?" about domain names, he'd get a slew of answers. Mostly, he would hear that the right domain name could make the difference between success and failure for an online business. If you're starting an online business and it's time for you to choose a domain name, the following ideas might help you get the best name for your company.
1. With over 100 million domain names already registered, you'll need to be creative to come up with a good name. But creative doesn't mean complicated-the simpler the better. Online domain name sites can tell you if a name is taken. Some offer available variations. You may be able to buy a domain name that is already registered, but that can be pricey. You can also search for names that will expire soon, if you're willing to wait for a particular name.
2. You'll be off to a good start if your domain name is the same as your website name. But this is only one successful naming strategy. If you own Mermaid's Lobster Pound, Ilovelobster.com may be as good or even better than mermaidslobsterpound.com. Just beware that if someone searches for "lobster pound" you may not be at the top of the list. Just make sure your domain name reflects your business and contains some of the same keywords.
3. You may be disappointed if you're set on a particular name and can't obtain it at a price you can afford. If your business is new, you might want to get your domain name first, then name your website.
4. If yours is a commercial site, go for a .com extension. The .com extension speaks of success, trustworthiness, and reliability. It's like a street address in an affluent neighborhood. Also, if you have a .net extension and a competitor has the same name with the more widely recognized .com extension, your customers are likely to go to the .com site and you'll lose business.
5. Consider obtaining all names that are similar to your domain name to make sure there is no confusion. If you're laceshoppe.com, for example, also register laceshop.com, laceshop.net, and laceshoppe.net.
6. Your name should be short and easy to remember. Unique, distinctive, memorable. Most of the common, one-word domain names are already taken or are very expensive, so you'll have to come up with something new, especially if you want a .com extension. Consider combining simple, positive words that reflect your business. A short phrase is an acceptable option.
7. There's nothing wrong with inventing a new word for a domain name. Just be sure it's easy to spell and remember.
All this advice boils down to three essentials: Your domain name should be easy to remember, related to your business or website name, and easy to spell. Take your time finding the right domain name. It's an important decision for your business.
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