2. What kind of Domain Extension?
When you have the first part of the address sorted, you need to decide what kind of domain name extension you are going to go for. There are so many possibilities that there’s a danger of being overwhelmed by choice.The main rule of thumb is if your business is just aimed at the UK market, then go for .co.uk. If your business is international and/or aimed at the USA as well as the UK then it would be worth going for .com and .co.uk. There are many other variations such as .net , .biz , .info , etc .
If your brand is important to your business then it would certainly be worth registering all the relevant domain extensions. There is nothing worse than someone else registering one of the others, perhaps the .com extension because you were only concentrating on the UK market. If at a later time you choose to target the US market you might want to use the .com and this could mean having to pay an inflated price to the original registrant.
It is not necessary to buy every domain extension but it is definitely a good way to go if you are keen to protect your brand.
No comments:
Post a Comment