1. Think Carefully About Your Brand Principles
Before deciding on a snappy name for your new web property, what do you want your site to say about your business? Are you going to offer information only, will it be an online catalogue, will you sell online or do you just want to encourage visitors to call your office? If you already have a company registered then it makes sense to register a domain name in the same name. If you are just setting up in business try and make sure your domain name matches your trading name.Whatever you want your web site to do, make sure the name reflects this as best as possible. A name such as Google doesn’t say what they do, but because their search engine was very good at delivering relevant searches, word spread very quickly and now the world knows what Google is. In fact, it’s now a term in the dictionary; “To Google”!
So, you can either go for something very obscure such as Yakabozi or choose a domain name that reflects your business. Research your competitors. Have they chosen their company name as their web address or do they have a generic URL? Is your company name effective as a web address or is it too long?
If your domain name is long then it can make sense to break the name up using hyphens. For example instead of using drummondleisureandentertainment.co.uk you could have
drummond-leisure-and-entertainment.co.uk which is easier on the eye.
You can get help when grappling with this issue by keying in your initial ideas as URL searches with your chosen registrar. As well as seeing what’s available, alternatives will be suggested to you, broadening your field of possibilities.
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